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By Sean Forbes
Bloomberg BNA: Pension & Benefits Daily, August 15, 2016

Small business owners’ opinions about increasing minimum wages and offering attractive employee benefits aren’t as stereotypical as they might seem at first blush. John Swanciger, chief executive officer of Manta Media Inc., told Bloomberg BNA that based on recent surveys he’s conducted on minimum wages and employee benefits, small businesses should consider beefing up their benefits packages. ...

Chambers of Commerce. While the U.S. Chamber of Commerce and other conservative groups have fought the Fight for $15 campaign to increase wages, some local chambers of commerce vigorously support higher wages.

Mark Jaffe, the chief executive officer of the Greater New York Chamber of Commerce, one of the chambers that supported New York’s increase, told Bloomberg BNA Aug. 11 that wage increases would be beneficial for employee benefits. ...

Business Owners. Jon Cooper, president of Spectronics, a manufacturing firm in Westbury, N.Y., told Bloomberg BNA that the state’s boost in wages wouldn’t affect the benefits he offers his employees. Slashing benefits would encourage employees to leave and find other work, he said. ‘‘I can guarantee it’s not going to adversely affect any of the benefits that we offer,’’ Cooper said. ‘‘That would basically be shooting us in the foot.’’

Similar sentiment holds true outside of New York.

Sherry Stewart Deutschmann, founder and CEO of Nashville-based LetterLogic Inc., a commercial printer of patient statements, told Bloomberg BNA Aug. 11 that employees who are well-paid are more productive and ultimately help the business provide greater customer satisfaction.

Deutschmann said that in her industry, she could start pay at as little as $10 to $12 per hour, but chooses instead to set initial pay at $16. The firm also provides fully-paid medical, dental and disability insurance, helps employees buy their first home, and provides commuter benefits. LetterLogic is also a profit-sharing company, with 10 percent of net profits distributed to employees on a quarterly basis.

‘‘We’ve made it our company mission to set an ex-ample for other businesses,’’ Deutschmann said. ‘‘If you take great care of your employees, they’re going to take great care of the customer. And it really benefits the bottom line. It’s a really smart business model.’’

The model has worked for her company. LetterLogic had $42 million in revenue last year, has no debt, and has been listed on the Inc. 5,000 of fastest growing companies for the last nine straight years, Deutschmann said.

Copyright 2016 Bureau of National Affairs Inc.