By Dan Brenikov
Ogilvy, May 24, 2018
Last week in New York, PSFK held a conference that brought together influential thinkers in branding, technology, retail, marketing and more to discuss the latest in how these spaces continue to intersect, and how consumer behavior affects all of it. We came out of the conference with some key takeaways, trends that appear to be crucial for those in marketing—particularly brand strategists—to keep top of mind. ...
5. Brands Need A Purpose, And Need To Live It